Connecting a traditional family-based meat distributor directly to their consumers by means of a seamless, friction-free digital experience.
Chalmar Beef is a heritage family-owned business stretching back half a century involving over three generations. Their vastly established meat distribution network supply choice grade beef, mutton and lamb to some of the most reputable eateries in South Africa, directly from their own cattle farmed on their own land.
In contacting KRAFT designsmiths™ the company expressed a desire to distribute directly to the public, while also seeking to add value to their consumer community above and beyond their existing commodity range.
While a makeshift online store was already in place, it did not serve the objectives of the business. A complete revamp of the functionalities and resulting user experience was long overdue.
The reimagined digital development directly contributed to a smoother and faster buying experience.
Creating and distributing content established audience trust and increased consumer loyalty.
Consistently building a social media presence assisted greatly in marketing the business’ offering to a targeted segment.
Maximising the website and online store through proven search engine marketing and optimisation strategies obliterated the bounce rate, engaging users for longer periods on end.
Through a combination of a credible content marketing strategy and improved experience, users more easily clicked through to complete their sales journey.
The integrated design approach reaching from online store to valuable content to social media, instilled a feeling of trust, confirming the overall brand authority.