Great Domaines
Elevating fine wine retail through digital transformation.
Established in 2000, Great Domaines is a South African specialist in importing and distributing fine wines. They focus on sourcing exceptional local and European wines, including glassware by Zalto and the Coravin wine preservation system. With a curated selection from renowned producers, Great Domaines has built a reputation for quality and expertise in the wine industry.
Enhancing digital capabilities to match business growth
As Great Domaines continued to grow, they recognised the opportunity to upgrade their existing e-commerce platform to better align with their evolving needs. The previous platform, built on older technology, had become less suited to the expanding scale and ambition of the business. Online sales had the potential to better reflect the company’s impressive market reach and impact. Additionally, enhancing the digital experience and streamlining back-end systems was key to maintaining strong customer loyalty and encouraging repeat business.
Designing a premium online transactional platform
The KRAFT designsmiths® team developed a strategy to create an engaging online platform tailored to diverse user groups—from casual wine drinkers to dedicated collectors. The design balanced two key aspects: a beautifully presented e-commerce experience showcasing products clearly and informatively, and lifestyle-focused content aimed at educating and inspiring wine enthusiasts.
The project followed a structured 5-step approach:
Discovery and technical scoping:
Explorative workshops and technical scope analysis set clear goals and defined requirements.
Information architecture:
Developed a logical, user-friendly structure for organising products, collections, and lifestyle content.
Sitemap and wireframing:
Created detailed sitemaps and wireframes to plan user navigation and optimise the online experience.
Interface design and technical integration:
Designed a visually appealing, intuitive user interface, followed by technical development and essential system integrations.
Content implementation and launch:
Carefully loaded curated products and engaging content, ensuring readiness for a seamless launch.
An elevated experience, reflecting excellence
Great Domaines now offers a beautiful and accessible online experience that effectively converts users into loyal buyers.
The redesigned platform inspires visitors, reinforcing Great Domaines’ position as a frontrunner in the exclusively curated imported wine industry. Their digital presence now reflects the exceptional standard and excellence that the brand represents, driving continued growth and reinforcing their reputation among a growing customer base as a trusted provider of the finest wines and industry expertise.
Visit www.greatdomaines.co.za
Great Domaines’ reimagined platform seamlessly blends luxury, storytelling, and user-centric design, creating an unparalleled digital experience for wine enthusiasts.
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