Omnia Group
Transforming digital complexity into clarity and connected growth.
Omnia Group is a diversified chemicals company operating in the agriculture, mining, and chemical sectors. They provide innovative solutions that enhance performance while minimising environmental impact. With a presence in 26 countries, Omnia distributes products to over 40 countries from more than 60 distribution centres and employs over 3,700 people. Their commitment to sustainability and innovation positions them as leaders in their industry.
Outgrowing existing platforms
As Omnia Group expanded, so did the need for a more seamless digital experience. With diverse sectors and multiple value propositions, their website had to serve a wide range of audiences with specific needs. The complexity of their organisational structure and communication channels meant information needed to be carefully structured for clarity and accessibility. As technical content grew, ensuring it was easy to navigate and engage with became increasingly important. A refined digital experience was essential to support their growth and enhance user interactions.
Reimagine, rethink, redesign.
KRAFT undertook a comprehensive redesign of Omnia’s online presence, focusing on creating a seamless and user-friendly digital experience. The new website was structured to simplify complex information, making it clear and accessible to a diverse audience. An intuitive design was developed to guide users effortlessly, ensuring they could easily find what they needed. By refining the information architecture, KRAFT made sure the right content reached the right user at the right time, supporting Omnia’s continued growth and engagement across their sectors.
A strategic and deliberate approach
To achieve these objectives, KRAFT followed a structured 5-step approach:
Comprehensive analysis:
KRAFT conducted an in-depth analysis of Omnia’s information structures and architecture to understand the existing complexities.
Logical organisation:
Information was reorganised into logical groupings that aligned with both the business structure and user expectations, facilitating easier navigation.
User-centric design:
A clean, on-brand interface was designed to present information clearly and engagingly, enhancing user engagement.
Content optimisation:
All website copy was rewritten to reflect Omnia’s tone and resonate with their diverse audience, ensuring consistency and clarity.
Targeted solutions:
A dedicated investor portal was developed to cater specifically to the investor segment, providing direct and streamlined communication.
Throughout the project, the KRAFT project team managed all aspects meticulously, ensuring timely delivery within the agreed budget.
Complex information is now structured in a clear and accessible way, making it easier for users to navigate and engage with. The intuitive user experience fosters trust and loyalty, ensuring that stakeholders can find relevant information effortlessly. With a strong digital platform in place, Omnia is well-positioned to support future growth and expansion, driving continued innovation across its sectors.
Seamless experience, supported growth.
The collaboration resulted in a world-class online presence that aligns with Omnia’s vision and reinforces its industry leadership.
Visit www.omnia.co.za
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