SEESA
Making a human connection in a compliance-based industry
SEESA is a top legal and HR compliance consultancy, providing affordable Employment Law services and comprehensive solutions for various business needs. With 20 offices nationwide and over 30,000 clients across multiple industries, SEESA operates on pillars of compassion, transparency, and forward momentum. They're a trusted partner for managing legal compliance and business requirements, ensuring peace of mind while business owners focus on running their business.
Building relationships based on trust and transparency
SEESA faced several challenges in building long-lasting relationships within an industry that isn't naturally conducive to authentic connections. This struggle hindered their ability to grow and expand organically. Despite their vision to become the preferred brand and go-to solution for existing and potential clients, SEESA lacked ease of access, effective use of technology, and relevance through changing times. They recognised the need for a new, fresh approach to reach and connect with the right customers.
An authentic, empathetic approach to guide and support clients
KRAFT designsmiths® strategically repositioned SEESA by emphasising its role as a credible guide to clients, prioritising relationships built on trust. We humanised the brand to resonate with the target audience and repositioned it in their minds as approachable and understanding. Through simplifying and decluttering the messaging, a natural and empathetic tone was adopted. Additionally, the visual language underwent a redesign to ensure it was both recognisable and reflective of SEESA's true identity, purpose, and values.
Connecting through clarity - a calm and confident brand voice
KRAFT designsmiths® provided SEESA with a comprehensive suite of solutions to elevate their brand. We began by empowering SEESA through a thorough realignment of their brand DNA, articulating their purpose, values, and vision with fresh clarity. Our focus on simplifying messaging architecture ensured that complex concepts became easily understandable, enhancing SEESA's communication with their audience. Crafting a modern and modular corporate visual identity, we blended empathy with authoritative influence to resonate deeply with their clients. Additionally, we developed corporate identity collateral and a comprehensive brand style guide, ensuring consistent and integrated brand application.
The SEESA brand is a true and authentic representation of their core value proposition: to be a supporting partner to their clients.
When sincere human connection is the only aspect that will ultimately grow your business, your brand needs to communicate relationally.
Is your brand communicating on behalf of your business?
Whatever industry you’re in, your brand is speaking on behalf of your business. Don’t allow your voice to be drowned out by the slew of competitors also vying for audience attention. Become an industry leader by designing an integrated brand and communicating through a clear and consistent message structure. Let us craft your next steps.
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