Troop
Where can we meet?
TROOP brings people together to do their best work. By delivering a scientific, algorithmic and data-driven approach to designing the most effective global meeting and events strategy for your team, TROOP saves your business time and money while significantly reducing your carbon footprint.
If the core business is to cross all borders, the brand should transcend all boundaries.
The redesigned TROOP brand and visual language communicates the business’ readiness to embrace the global nature of work and supports their clients as they work across diverse languages, cultures, nations and industries.
Building a digital environment that builds a thriving business
The digital platform that enables the TROOP offering should match the diversity of TROOP’s clients and countries of operation in being as flexible and versatile as possible. Integrating the brand identity on every aspect of the platform was merely phase one of the development process. Rethinking how users journey through the application and use its elaborate features further refined the complete TROOP experience.
As TROOP uses a scientific, data-based approach to serve its clients and optimise their processes, KRAFT designsmiths employed both the science and art of brand design, messaging architecture, digital development and experience mapping to create a product offering that enables TROOP to connect with their audience, fulfil their brand promise and grow their business on a global level.
Is your brand communicating on behalf of your business?
Whatever industry you’re in, your brand is speaking on behalf of your business. Don’t allow your voice to be drowned out by the slew of competitors also vying for audience attention. Become an industry leader by designing an integrated brand and communicating through a clear and consistent message structure. Let us craft your next steps.
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