VZLR Attorneys
Building connections through clarity and credibility.
As a multi-disciplinary legal firm, VZLR Attorneys guide and support their clients to the best possible outcomes. Having served their clients and the wider community for over 80 years, VZLR has accumulated compounded legal experience and grown a nationally distributed team of dedicated legal experts. As a result, they are able to render the absolute best legal services while staying focused on the unique needs of each and every client.
Closing the loop between experience and expertise
VZLR Attorneys sought to address several key challenges and business objectives. These included establishing increased credibility and solidifying their reputation in terms of their vast experience and relative youthfulness. Additionally, they aimed to raise brand awareness of the group, create familiarity with their team and the firm in general, and generate more business while fostering deeper relationships with existing clients. Ultimately, they sought to cultivate a sense of urgency and desirability among potential clients.
Building a brand identity based on reputation and recognisability
The KRAFT designsmiths® team collaborated closely with VZLR's executive team in the development of a brand positioning strategy. This involved aligning the brand's purpose, values, and vision, and overhauling the message and narrative architecture. We crafted a representative visual identity and application, along with brand language that communicated trust and credibility, fostering loyalty and recognisability. Striking a perfect balance between wise experience and youthful enthusiasm, the combined KRAFT/VZLR team created an identity that was deeply credible yet approachable. Additionally, KRAFT designsmiths® developed a brand launch and awareness campaign addressing both external audiences and internal stakeholders, introducing them to the new brand positioning and message, along with producing all necessary collateral for consistent and integrated communication.
Combining the utmost of competence with deep relational connection
The brand positioning strategy developed and implemented by KRAFT designsmiths® resulted in a brand that strikes a balance between heritage and youthful energy. VZLR's brand is now credible, rooted in expertise and experience, while also displaying openness, curiosity, and compassion. This fresh and modern approach sets them apart from competitors, positioning them as the ideal legal partner for clients seeking a balance between success and personalised attention to detail.
In a world of contractual, commercial and legal contingencies, trust is everything.
Exceptional advice. Excellent results. A brand reputation crafted through credibility.
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