The KRAFT designsmiths® Campaign Strategy Framework enables businesses to create widespread awareness, connect with their audience and generate the desired response.
Campaign Strategy
Campaign design is the strategic process of crafting impactful and cohesive awareness campaigns that resonate with the target audience, effectively conveying key messages and driving desired responses.
Driving intentional campaigns on strategic talking points creates clarity, credibility and the ideal conditions for growth.
The CAMPAIGN STRATEGY Framework focuses on the following 3 Key focus areas:
Campaign Strategy
Framework
Framework STRUCTURE
Type
Workshop in-person or virtually on Miro workspace
Time
Option 1: Over 2 days (8 hours with breaks in-between) Option 2: Over 1 day (5 hours)
Deliverables
- Campaign ideation
- Channel strategy
- Content and assets
- Production schedule
Outcomes
- Increased awareness
- Enhanced engagement
- Credibility and trust
- Measurable impact and growth
Let your message be heard.
Cultivate awareness and connection by reaching your audience where they are.
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