Customer experience

Cultivate loyalty and trust by being steadfast and consistent.

Key activities:

  1. Mapping the customer journey.
  2. Understanding opportunities and challenges.
  3. Implementing a comprehensive CX strategy.

The KRAFT designsmiths® Customer Experience Framework optimises every aspect of your business to build loyalty and earn trust through engaging customer experiences.

Customer Experience

In the digital age, a great customer experience is vital for attracting and retaining customers, as it builds a returning customer base by cultivating loyalty and trust.

Customer experience design creates positive and memorable interactions by mapping journeys, identifying improvements, implementing consistent systems, streamlining systems and boosting sales.

The CUSTOMER EXPERIENCE Framework focuses on the following 3 Key focus areas:

Customer Experience
Framework

Business Model & Strategy Framework

Framework STRUCTURE

Type

Workshop in-person or virtually on Miro workspace

Time

Option 1: Over 2 days (8 hours with breaks in-between) Option 2: Over 1 day (5 hours)

Deliverables

  1. CX strategy summary
  2. Customer journey map
  3. CX opportunities summary

Outcomes

  1. Engaging customer experience
  2. Delighted customer audience
  3. Growing trust and reputation
  4. Return sales and loyalty

Build trust and loyalty through experience.

Reach new customers and earn return business through designing engaging customer experiences.

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