The KRAFT designsmiths® Stategic Brand Positioning Framework is a structured and systematic process to capture the brand identity and design a corporate message and visual system to communicate effectively.
Strategic Brand Positioning
Strategic Brand Positioning is the process of creating a unique and recognisable identity for a business that sets it apart from its competitors. A strong brand identity is critical for building trust and loyalty with customers, positioning the business, and ultimately driving growth and success.
A well-integrated and consistently applied brand sets the scene for future business success.
The KRAFT Model Framework focuses on the following 3 Key focus areas:
Strategic Brand Positioning
Framework
Framework STRUCTURE
Type
Workshop in-person or virtually on Miro workspace
Time
Option 1: Over 2 days (8 hours with breaks in-between) Option 2: Over 1 day (5 hours)
Deliverables
- Strategy summary
- Messaging architecture
- Corporate identity options
- Brand style guide
Outcomes
- Brand identity
- Understandable messaging
- Credibility and trusted reputation
- Clear positioning in the market
- Differentiated from competitors
Connect with your community on a deep and meaningful level.
Build a brand that speaks to your audience and creates a solid foundation for future growth.
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